CLIPS FROM THE DAY.
READY?
The clock is ticking on the loudest Sunday of the year. Get your wristband before doors open.
GAME DAY, AMPLIFIED.
Stadium-grade outdoor video walls broadcasting every snap, every replay, every touchdown in 4K.
East Avenue becomes the largest red-and-blue ocean outside of Highmark Stadium.
Halftime sets, between-quarter drops, and full-festival audio that hits every block.
Food, vendors, Bud Light, and NUTRL pouring all afternoon long.
Cornhole, tailgate games, and giveaways from premium partners.
East Ave shut down across three city blocks from Alexander to Lawrence — pure Bills game-day energy.
A STADIUM ON A STREET.
Two massive outdoor LED walls anchor East Avenue, broadcasting every Bills snap in broadcast-grade clarity. Surround sound. Live commentary. Stadium-scale celebration — from sidewalk to sidewalk.
THE CULTURE LIVES HERE.
FEEL IT.
Three city blocks of red and blue from above. This is what East Avenue looks like on Bills Sunday — and it gets bigger every year.
Be There Sept 13THE MOMENTS THAT MADE IT.
QUESTIONS ANSWERED.
01When and where is the event?+
Sunday, Sept 13 — East Avenue from Alexander Street to Lawrence Street, downtown Rochester. Doors open at 12PM. Bills kick off at 1PM vs the Texans.
02Is it family friendly?+
Yes. All ages welcome — outdoor festival environment with food, games, music, and football all day. Kids 12 and under are free.
03How much are tickets?+
$10 pre-sale, $20 at the door, free for 12 and under. VIP wristbands and 5-packs available on the tickets page.
04Can I leave and come back?+
No re-entry this year — once you're in, plan to stay for the full afternoon.